Building Your Competitive Advantage
With Awesome Soft Skills Training


President & CEO – Al Duncan Enterprises, LLC
Youth Advocate
Master Soft Skills Trainer
Publisher –


The mission ADE is to help young people build a competitive advantage in the 21st Century by providing evidence-based soft skills development resources and solutions to youth serving organizations and institutions.


Al Duncan is an award-winning youth advocate, publisher, and internationally recognized authority on soft skills, youth development and empowerment who travels the world  Helping Young People Build A Competitive Advantage™. 

He is the publisher of a resource center packed with free videos, articles, and activities on character education and soft skills. As the leading motivational speaker for at-risk youth and troubled young people, Al has delivered his Duncan Nuggets® live and in-person to over 1 million young people around the world.

He is the author of My Success Journal For Young People and Get ALL Fired Up! He has been awarded the National PTA Life Achievement Award and the President’s Call to Service Award, for his outstanding service in the field of youth development and empowerment.

Formerly, as a corporate trainer he has delivered his programs as professional development courses at a number of colleges and universities including the University of Georgia Center for Continuing Education and Professional Development.

Devastated, But Not Defeated

Al was born and raised in a dangerous, poverty stricken neighborhood in North Philadelphia and by today’s standards, would’ve been labeled an “at-risk” student.

When he was 5 years old he was molested by a male friend of the family. Emotionally traumatized, it took him years to remember what happened. At the age of 15, Al’s world was torn to shreds again when he found out that his father, his childhood hero, was addicted to crack cocaine.

Devastated, but not defeated, Al refused to allow his personal problems stop him. He went on to enjoy careers as a professional saxophone player and a professional chef. His father’s struggle and incredible recovery inspired Al to write Duncan Nugget® #21: Failure is only permanent if you quit.

At the age of 24, he walked away from his musical career and took on the tremendous responsibility of raising his youngest brother who was 12 years old at the time.

Today, as a tireless advocate for youth empowerment, Al is a high energy, high content, high impact speaker, lecturer, and motivational powerhouse. He serves on the Anti-Prejudice Consortium board of directors and he is also the former executive producer and host of his own television program.

Al’s expertise in the fields of soft skills, youth development & empowerment has been sought after by a long list of organizations and institutions. (NOTE: see a partial client list at the very bottom of the page.)

To get Al to speak at your next event click here. 

For video highlights and information about Al’s keynotes and training topics click here.

A List Of Soft Skills

Click here for a list of soft skills definitions, and behavioral indicators.

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Al Duncan Enterprises LLC
4920 Flat Shoals Pkwy
Suite 102-219
Decatur, GA 30034