Building Your Competitive Advantage
With Awesome Soft Skills Training

Personal Branding Collection


This is a growing collection of videos, activities, posters, and articles on various aspects of personal branding. We’ve arranged them into a multi-part series to make them easier to use with your group. This collection meets key areas of the following national standards:

  • Common Core State Standards
  • American School Counselor Association (ASCA)
  • Family and Consumer Sciences (FCS)

Some of the aspects of personal branding covered are:

  • How to differentiate yourself from the competition
  • Mastering the internal aspects of personal branding
  • How a strong personal brand helps you build a competitive advantage.
  • How to tell stories in professional settings
  • People’s deciding factors. What makes them choose you?
  • How to clearly explain you goals and plans to decision makers
  • Developing an accurate picture of your strengths and weaknesses
  • Discover the importance of focusing on your strengths


[VIDEO] Duncan Nugget® #131: Personal Branding Starts On The Inside

Learning outcomes from watching the video and completing the discussion questions:

  1. Understand that personal branding is a lot more than the external aspects that people tend to focus on.
  2. Discover 3 of the internal aspects of personal branding.
  3. Assess the level of your grit, diligence, and work ethic.

Developing Your Personal Brand

Learning outcomes from studying this article and completing the assigned questions:

  1. Understand exactly what a personal brand is.
  2. Know the importance of personal branding for career success.
  3. Begin laying the foundation for developing a strong personal brand.

[ACTIVITY] Introduce Yourself The Easy Way: Your Personal Brand Statement

Learning outcomes from doing the activity and completing the discussion questions:

  1. Discover a simple, professional way to introduce yourself, regardless of your age.
  2. Understand the aspects of creating a strong personal brand statement.

[VIDEO+ACTIVITY] Duncan Nugget® #60: Present Yourself In High Definition

Learning outcomes from watching the video and completing both activities:

  1. Be able to clearly explain your goals and plans to someone else such as an employer, college recruiter, or colleague.
  2. Turn vague goals into vivid, short stories that outline specific goals and desired outcomes.

How To Tell Your Story In Professional Settings

Learning outcomes from watching the video and completing the discussion questions:

  1. Recognize the power of storytelling in professional settings.
  2. Master a simple process for telling powerful stories.
  3. Begin using your stories to strengthen your competitive advantage.

[VIDEO] Duncan Nugget® #56: Point Of Differentiation

Learning outcomes from watching the video and completing the discussion questions:

  1. Understand the importance of differentiation in the hiring process.
  2. Begin developing points of differentiation that will separate you from the competition.
  3. Know how to use your stories to differentiate yourself.

[ACTIVITY] Q & A: The Benefits of Individuality

Learning outcomes from studying the article and completing the activity:

  1. Learn about potential advantages and disadvantages of individuality.
  2. Begin exploring your strengths and top skills.
  3. Create actions steps for improving your best skills.

[ACTIVITY] Duncan Nugget® #211: The Deciding Factor

Learning outcomes from watching the video and completing the activity and discussion questions:

  1. Discover the importance of knowing a potential employer’s deciding factors.
  2. Begin learning how to figure out people’s deciding factors.

Duncan Nugget® #145: The New “Average”

Learning outcomes from watching the video and completing the discussion questions:

  1. Know that in today’s competitive market you want to be more than “good.” Being good is not good enough.
  2. Understand the importance of finding ways to go from “good to great.”
  3. Begin exploring how you measure progress on your goals and desired outcomes.

Posted by Al Duncan

A List Of Soft Skills

Click here for a list of soft skills definitions, and behavioral indicators.

Latest News

Proud to be a National Partner of America's Promise

Contact Us

Fill out the form here or feel free to contact us directly at:

Al Duncan Enterprises LLC
4920 Flat Shoals Pkwy
Suite 102-219
Decatur, GA 30034